A smarter way of doing things
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Product Improvement & Fit Testing for Olympic Apparel |
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Consumer Insights, Product Strategies, Solutions Apparel and Footwear 1. US Soccer (Global in the past) 2. US Running |
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Quantify Results Market Sizing |
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Understanding Consumer Desires and Needs Product and Campaign Deep Dive |
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Worked with Sedna Marketing on: Cross Functional Team Brainstorming In-Home Interviews Working Ranch Ethnography Focus Groups Digital Feedback/Online Qualitative Capturing In-the-Moment Behaviors |
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In-Home Interviews Product Entry Strategy Quantitative Survey |
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In-Market Sales Interviews Preliminary Model Review |
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Social Insights In Home Insights In the Moment Web and Mobile Insights Patent-Pending Product Founder |
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Japanese Style Focus Groups |
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Above is just a sampling of work.
At Innovative Zap, we work with you. And, we like to keep it simple.
- Understand consumer desires and points of connection
- Why are consumers ‘hiring’ a brand or product? What’s the ‘job’ to be done?
- Define, interpret and develop actionable insights
- Work with teams to create ‘insight-driven’ processes into their brand and marketing team DNA
- Ensure your brand’s solution is relevant, different, superior.